Hi all,
I’m in the process of refining a structured framework I use to analyze companies at a fundamental level before diving into strategy design, transformation planning, or financial valuation.
The core idea: Before making recommendations, designing initiatives, or building models, I want to fully understand the business - its market context, customer dynamics, competitive positioning, operational levers, and risk landscape. The framework is designed to be adaptable across industries and types of engagements (M&A, growth strategy, operational improvement, etc.).
Why I’m posting
👉 I’d really appreciate feedback from the PrepLounge community on:
- Are there dimensions or angles you’d add / refine / drop?
- How do you structure your qualitative business understanding before starting a client engagement?
- Any frameworks, tools, or best practices you find particularly effective in building a comprehensive business diagnosis (especially for MBB-style work or top-tier boutique engagements)?

Would love to see a specific framework or example you’ve used if you’re willing to share.
You’re absolutely right about the need for focused issue trees and hypothesis-driven thinking - that’s something I’m keen to strengthen. If you have tips or go-to resources on building sharp issue trees, I’d really appreciate it.
Appreciate you taking the time!