Hi there,
That's a tough question!
Fundamentally, we can't even begin to think about it without first asking some clarifying questions.
That being said, I think what we could fundamentally look at is our existing customers.
1) Let's look at the 180 stores and see differences in shopping demographics. If we can identify while stores are doing well, and see where their demographics drop off, we could understand who we're missing out on.
2) In addition to this, we should know the types of neighborhoods we're in. If stores in young, affluent areas are doing very well, but stores in older, poorer areas aren't, then we have some insights into our customers.
3) Furthermore, where do we not have stores where our demographics fit/suit? I.e. are there a bunch of young/affluent areas where we should be?
4) Are there any demographics that we haven't tested out. I.e. do we not have stores with lots of x type of customers? Should we trial it.
5) How do we tailor our stores to different customer bases?
^This actually isn't the most structured response, but it should be good food for thought :)
As (almost) always, casing/consulting is about identifying differences.
Hi there,
That's a tough question!
Fundamentally, we can't even begin to think about it without first asking some clarifying questions.
That being said, I think what we could fundamentally look at is our existing customers.
1) Let's look at the 180 stores and see differences in shopping demographics. If we can identify while stores are doing well, and see where their demographics drop off, we could understand who we're missing out on.
2) In addition to this, we should know the types of neighborhoods we're in. If stores in young, affluent areas are doing very well, but stores in older, poorer areas aren't, then we have some insights into our customers.
3) Furthermore, where do we not have stores where our demographics fit/suit? I.e. are there a bunch of young/affluent areas where we should be?
4) Are there any demographics that we haven't tested out. I.e. do we not have stores with lots of x type of customers? Should we trial it.
5) How do we tailor our stores to different customer bases?
^This actually isn't the most structured response, but it should be good food for thought :)
As (almost) always, casing/consulting is about identifying differences.