Question about sales planning

Hello Xuqi,

I don't agree with you and other answers here. Maybe I didn't get your point but the prompt states the following:

Against the background of expected stagnating sales for the current financial year, short-term action is required.

Considering this, I wouldn't expect you to use any sales growth. Generally it's nice to show this proactivity but be sure that you don't go against the case prompt and if you have any doubt, ask your interviewer. 

Best,
Luca

Hello!

That is totally fine, and it furthermore demostrates proactivity, so kudos! 

Written cases like this one don´t allow this type of flexibility, but if you were doing this with a partner or a coach, they would accept this perfectly once explained. 

Cheers, 

Clara

Hi Xuqi,

First of all, congratulations on reflecting on your case performance so thoroughly!

This is indeed an interesting question which is probably relevant for quite a lot of users, so I am happy to provide my perspective on it:

• In the prompt, it is written “Against the background of expected stagnating sales for the current financial year, short-term action is required.” As such, I would advise you to assume no revenue growth in the projection.
• Still, in real life, your approach would most probably be the correct one since absolutely stable revenues are unrealistic either.

In case you want a more detailed discussion on how to best communicate contingencies, please feel free to contact me directly.

I hope this helps,

Hagen