Loss of marketing gains due to bad weather

Case Interview cost-benefit analysis
Neue Antwort am 16. Jan. 2021
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Rong fragte am 8. Aug. 2019

Shall we also consider the loss of marketing gains due to bad weather?

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SELIN
Erfahren
antwortete am 16. Jan. 2021

Hello ! Theoratically the ice cream truck will still carry the billboard and there will be no loss in terms of market gains that I think will need to be considered due to bad weather.

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Sidi
Experte
antwortete am 14. Aug. 2019
McKinsey Senior EM & BCG Consultant | Interviewer at McK & BCG for 7 years | Coached 350+ candidates secure MBB offers

Hi! Can you be a bit more specific? It is not clear what you are actually talking about.

Cheers, Sidi

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