Shall we also consider the loss of marketing gains due to bad weather?
Loss of marketing gains due to bad weather
Hi! Can you be a bit more specific? It is not clear what you are actually talking about.
Investments or single business cases need to be evaluated based on a certain set of criteria. Since financial performance is the key criterion in most cases you need to have an idea about future financial impacts. A key tool to asses this impact is the cost-benefit analysis which is used to determine the net effect of potential revenues and costs.1 Q&A
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