Is the future in consulting is more about strategy consulting or operations strategy? Which field is more negatively impacted by AI and is it true MBB firms transforming more into operations strategy or looking into skills of operations strategy?

Don't believe everything you read over LinkedIn. :)

AI does not negatively impact neither. 

First, because it doesn't touch the core of their consulting offers (and, on the other hand, adds additional complexity, which is great for consultants). It is at the most a very good tool that will make them more productive and provide an even better service.

Of course, there is the odd consulting firm that sells superficial advice, shallow research, and basic advice. Well, those will be negatively impacted by AI, for sure. But they were already set to be replaced by better competitors, so AI just accelerates the downfall

Second, it help provide MORE value at a LOWER Cost. This is not negative for consultants, quite the contrary. It means that 1) they become even more valuable and / or 2) they become affordable to more clients.

Where you may see a relevant difference is in some types of MANAGEMENT consulting, particularly regarding things like process improvement.

Hi,

• The future of consulting: will involve both strategy and operations, but firms are increasingly looking for people who can bridge the two, strategic thinking with operational follow-through.
• Impact: Pure strategy roles (market entry, growth, etc.) are more at risk of AI disruption due to automation of analysis, while operations strategy (implementation, transformation, supply chain) is harder to automate and remains in high demand.
• MBB approach: MBB is evolving toward more end-to-end work, including digital transformation, implementation, and ops-heavy topics, so having strong operational strategy skills is a growing advantage.

Hi,

I think there will be a need to focus on both Strategy and Operations - Business needs will always require both because AI will not be able to "take over" the development of both. 

As such, I also don't see AI as a negative impact, but rather as a tool:
a tool that can, for example, increase the pace of strategy formulation and visualization, and a tool to find reference cases for operations. A tool to use. 

MBBs will always adapt to relevant technology. Remember, McKinsey was founded in the 1920s, and the first PCs were only released in the 1970s -
so whatever happens with technology and business needs, MBB or the consulting industry as a whole will adapt.

That's an interesting question - I'm sure AI has also an interesting answer for it. 

My expectations is that stratey will be less affected because it has to do more with the cultural and company-level specificities of the client that will be difficult to integrate into a recommendation by an external agent like ChatGPT. 

But will see what the future has to hold.

Best,
Cristian