What I am asking is - is it a good idea to specficially check if they want certain buckets in the framework?
Example: Should your client introduce a fresh-cooked menu in business class flights?
I would ask:
e.g. “Do we also have to take risks into consideration?” & “Do we also want to focus on how we should do this or only on the benefits” & “do we also have to take costs into consideration?” & “Do you know if competitors have also done this”
Or is this too much?