Hi I have a question. Should a go to market strategy (the client already decided to enter the market) consider only elements related to a commercial strategy like the following:
1. Customer segments
2. Product offering
3. Value proposition
4. Sales strategy (pricing, marketing, commercial team…)
Or we should also consider elements related to the manufacturing strategy? e.g. how are we going to procure our materials, where are we going to manufacture our products, etc
Many thanks!