Hi!
Usually when I do a case, I include competitors under market in my structure. However, I can see several places that people have structures that include both competitors and the market at the same level in their structure. Does this makes sense? Or is my approach a better one? Thanks.
Hi,
Both can work, but I personnally would recommand to cluster them into one topic adressed : Market attractivness : with the following sub bullets
Hope this helps
Best
Benjamin
Hi,
I have them as the separate buckets because I want my structure to be balanced. Each of these buckets has at least 5 bullet points to explore. I simply can't put all of them under one bucket.
Market:
Competitors
Best!
I cluster them as well, if only to reduce the number of bukets I have in the business framework (I typically do a variation of Market/Competition, Product, Go To Market, Price, Customers, Company) -> Consultants get confused when you count above 3, so 6 is definitely too many.
Besides - having one section as "Market" and another one as "Competition" will often have you ask very similar questions in both branches, with the back-and-forth risk that comes with that. Not worth the risk in my mind.
