Hi,
when no quantitative objective is given I suggest to structure your decision process with the main KPI, that should include even quantitative parameters like cost of the investment, breakeven time or profitability. Give to every KPI a weigh and align the interviewer with your interview process.

These cases are actually often used in real-life interviews, therefore is crucial to make practice and develop a good mental structure to approach them.

Hope it helps,
Antonello

Hello!

There is no case with 'no specific targets' at all, it may just be that there is not a main KPI outlined for the beggining.

In this cases, is your task to find with the interviewer "what is success" for this client, that can either quali or quanti -and it can be not-straightforward, but there is always a target-.

Hope it helps!

Cheers,

Clara

Hi Anonymous,

even if you don’t have a specific financial target, you will always have a defined goal in a case, otherwise it would be impossible to solve it. You should therefore present an analysis of that goal in your structure when you start the case, it is quite likely that the interviewer will ask you anyway to do some math at a certain stage of the case, since this is normally tested.

Best,

Francesco