Verabrede dich zum Casen über das Meeting-Board, nimm an Diskussionen in unserem Consulting Q&A teil und finde gleichgesinnte Interview-Partner:innen, um dich auszutauschen und gemeinsam zu üben!

Arun

am 25. Apr. 2022

Global

Frage zu

Calculation Logic

I am not very comfortable with the logic being used to calculate size of target group. How can we multiply Market share of Sporting goods manufacturer with population and % of population using online channel to calculate size of target group. Both have different unit base. One has population and other has sporting goods.

Am I missing something here?

2,2k

Schreibe die erste Antwort!

Bisher hat niemand auf diese Frage reagiert.

Beste Antwort

Ian

Coach

am 26. Apr. 2022

Top US BCG / MBB Coach - 5,000 sessions |Tech, Platinion, Big 4 | 9/9 personal interviews passed | 95% candidate success

Hi Arun,

Your question is quite unclear. I'm trying to decipher it alongside the case, but can't make sense of it.

Could you kindly provide more information? If you reference a specific section and chart/text that can help us better answer your question!

1 Kommentar

Arun

am 26. Apr. 2022

Hi Ian, I am referring to the solution part of Phase 2 under France and Germany calculation. In solution part, we are multiplying market share of client in sporting goods with population (Total & % of population who uses online shopping) to calculate size of target group. I guess either we need to know % of population who buys sporting goods or given information of "proportion of population uses online shopping" could be titled as "proportion of population uses online shopping for sporting goods" Thanks, Arun

Ähnliche Fragen

Consulting

Just did the Mckinsey Solve Game (January 2025) - got some questions/insights

am 24. Apr. 2025

Global

3,3k