Calculating the solution

Question

In the solution, why are we dividing by “1000 CPM”?

Answer 1

Hi there,

Let's learn 2 lessons here :)

1) CPM = cost per mille. As in, the cost of 1,000 clicks. You divide by 1,000 to get the single click rate

2) Good consultants learn how to figure things out/research on their own. A 2 second google search would have given you the answer here!

Answer 2

CPM: cost per thousand. ;)

When you don't know what a term is, you have to ask. In this case, as Ian points out, you should google.

Doesn't make sense to try to answer a case if you are not understanding the terminology.

Answer 3

Hi Nadja, Your idea is good in theory, but you risk to erode your own pricing if you do that. What would probably h... (ganze Antwort lesen)

Hi Nadja, Your idea is good in theory, but you risk to erode your own pricing if you do that. What would probably happen is that the advertisers wouldn't purchase the slots un... (ganze Antwort lesen)

Answer 4

Sorry? The case very explicitly states the the business model as such: "The interviewee should understand here th... (ganze Antwort lesen)

Sorry? The case very explicitly states the the business model as such: "The interviewee should understand here that the core product of online marketplaces is connecting dem... (ganze Antwort lesen)

Answer 5

These advertising revenues is what the management seeks to focus on in the case (the core product has already been sc... (ganze Antwort lesen)

These advertising revenues is what the management seeks to focus on in the case (the core product has already been screened and shows no further potential due to fierce competit... (ganze Antwort lesen)