BCG Digital - USP's

Hi there,

I think this is an interesting question that may be relevant for many people. I would be happy to share my thoughts on it:

• "Why BCG Digital" is a common question that is asked during the interview process, and it can be challenging to come up with an effective answer. Here are a few tips to help you craft your response:
  • Research the firm: It's important to have a good understanding of BCG Digital's services, clients, and projects. Look into their digital capabilities, areas of expertise, and recent case studies.
  • Understand their unique value proposition: BCG Digital's approach to digital strategy and implementation is different from other consulting firms. It's important to understand how they stand out from competitors like McKinsey Digital and what makes them unique.
  • Understand their clients: BCG Digital's clients are typically large corporations and government organizations. Knowing their clients and the type of projects they typically work on can help you tailor your answer to their specific needs and interests.
  • Highlight your skills and experience: Emphasize the skills and experiences that make you a good fit for BCG Digital, and explain how your background aligns with their specific needs and interests.
  • Be specific and give examples: Instead of providing general statements, provide specific examples of how you can contribute to BCG Digital's clients and projects.

If you would like a more detailed discussion on how to address your specific situation, please don't hesitate to contact me directly.

Best,

Hagen

Hi there, 

To be honest, they don't differ much. And both people from McK and BCG know this, so it's not like they're going to phrase the question the way you did. 

What I'd recommend you do instead is to read in detail the description on BCG's website and then try to use the reasons they provide there. Basically, play back what they communicate outwardly. 

Additionally, it always helps if you know somebody who works there. Have a conversation with them to get their perspective and also mention in the interview that you knowledge is informed by having spoken with one of their employees (that always makes the answer seem more genuine). 

If you don't know anybody, then I'd recommend you read this ARTICLE I wrote about how to network with consultants through coffee chats to learn more about the firms and get referrals. 

Best,

Cristian

Hi there,

This is exactly what networking is for!

I also write an article exactly on this topic: https://www.preplounge.com/en/articles/tell-me-about-yourself-interview-question

Remember, they're not asking you to say why BCG Digital over McKinsey Digital! They're asking why BCG Digital period (over generalist consulting, or finance, or IT, or music!)