A good approach to benchmark competitive position of a firm?

Hi Roberto,

Here, the main statement is "Is my product better than my competitions' products in the areas that my customers care about?"

In general, a Product, Company, Competition, Customer, framework could work. Of course, there's no one-size-fits all and you need to learn to adjust you framework/casing to every single case based on the industry, objective, client, etc.

I also note that you've posted a lot of questions recently. Have you considered coaching? 1-off Q&As are not the best approach to building full knowledge of the business world + casing!

Hello!

I would make hte following approach:

In my mind, think of the 5 Ps of Porter

Having those elements in mind, mention them, as well as moats and walls.

Furthermore, always see the vission and mission, gives many clues.

Hope it helps!

Cheers,

Clara