A good approach to benchmark competitive position of a firm?

competitive analysis Competitor Analysis
Neue Antwort am 12. Apr. 2021
2 Antworten
1,3 T. Views
Roberto fragte am 10. Apr. 2021

What are the best way to analyze the competitive position of a company?

(editiert)

Übersicht der Antworten

Upvotes
  • Upvotes
  • Datum aufsteigend
  • Datum absteigend
Beste Antwort
Ian
Experte
Content Creator
antwortete am 10. Apr. 2021
#1 BCG coach | MBB | Tier 2 | Digital, Tech, Platinion | 100% personal success rate (8/8) | 95% candidate success rate

Hi Roberto,

Here, the main statement is "Is my product better than my competitions' products in the areas that my customers care about?"

In general, a Product, Company, Competition, Customer, framework could work. Of course, there's no one-size-fits all and you need to learn to adjust you framework/casing to every single case based on the industry, objective, client, etc.

I also note that you've posted a lot of questions recently. Have you considered coaching? 1-off Q&As are not the best approach to building full knowledge of the business world + casing!

War diese Antwort hilfreich?
Roberto am 10. Apr. 2021

But you are only considering the product value, not others capabilities...

Ian am 11. Apr. 2021

Yes...there are also a LOT of other things I've left out here. You are also asking for a full framework to analyze a firm's entire competitive positon...you are not going to get a full comprehensive response on a Q&A - that comes from actual coaching!

Clara
Experte
Content Creator
antwortete am 12. Apr. 2021
McKinsey | Awarded professor at Master in Management @ IE | MBA at MIT |+180 students coached | Integrated FIT Guide aut

Hello!

I would make hte following approach:

In my mind, think of the 5 Ps of Porter

Having those elements in mind, mention them, as well as moats and walls.

Furthermore, always see the vission and mission, gives many clues.

Hope it helps!

Cheers,

Clara

War diese Antwort hilfreich?

Ian

Content Creator
#1 BCG coach | MBB | Tier 2 | Digital, Tech, Platinion | 100% personal success rate (8/8) | 95% candidate success rate
1.095
Meetings
77.207
Q&A Upvotes
232
Awards
5,0
151 Bewertungen
Wie wahrscheinlich ist es, dass du uns einem Freund oder Kommilitonen empfiehlst?
0
1
2
3
4
5
6
7
8
9
10
0 = Nicht wahrscheinlich
10 = Sehr wahrscheinlich