This is a case study example to help you prepare for your interviews at McKinsey & Company or Bain&Co. Go through the exercises and practice the case with a partner who can challenge your thinking and give feedback.
Since this is an interviewer-led case, the interviewer should guide the candidate through the interview.
The client is CarRentalCo, a global car rental company present on the European and North American markets. In Europe, it is present in most EU countries but has not yet entered the Baltic countries. CarRentalCo has asked us to determine whether or not they should enter the Baltic (Estonia, Latvia and Lithuania being here considered as one market) and, if so, what should their entry strategy be.
Based on the various data gathering methods suggested above, we have some data to help with the market entry analysis. CarRentalCo is looking at a net profit target of at least €200k after the initial 3 years.
How much should we pay for this company? How can we ensure we pay a fair price?