Brainstorming creatively in a structured/MECE way when under pressure is one of the hardest things to do. Let's have a look at a basic example: "how can client X gain market share?". A great start... (more)
Pre-structure questions 1) Clarify the business model. Even if you think you understand it, try to repeat it to make sure that you understand in correctly. 2) Clarify the objective. Here make su... (more)
I would say you first start by listing of the CATEGORIES or GROUPS for the exercise - then lost out specific examples. For instance, brainstorm list of capital cities in the world. You can just name... (more)
Hi Franziska, I'd try the following: 1. The population served by a particular airport (if there are several airports in an area, also assume an airport's share) 2. Based on personal experienc... (more)
Brainstorming creatively in a structured/MECE way when under pressure is one of the hardest things to do. Let's have a look at a basic example: "how can client X gain market share?". A great start... (more)
Hi, Here is some inspiration for answering your question. Think of the following buckets: Type of customer: B2B, B2C, B2G, etc. (E.g. Female magazine may sell magazines to customers and adver... (more)
Hi Anonymous, I would recommend the following steps to improve your creativity: Recap the situation until that moment Ask for one minute of time to structure your thoughts Identify some k... (more)
1. Improved workshops due to Better talent. You’ll be able to charge a premium, which follows that you can improve your workforce. This will also improve your current workshops. 2. New workshops.... (more)
Hi there, rather than thinking of a list of creative ideas to have in advance, you should try structure your response by breaking down the question. For example, when you are asked a question like "ho... (more)
Hi Kay, hope this finds you well. There is indeed no one size fits all approach, but certain frameworks may be good as a first starting point: Internal / external = used for market... (more)
Hi, a couple tips: Always ask if you can take ~30 seconds to structure your thoughts. Just because it's a brainstorm, doesn't mean it shouldn't be nicely structured. Worst case, they say you sho... (more)
Hi, Usually, you have brainstorming questions in the middle / end of the case when you should already know a lot about the objective / business industry. Thus you should be asking the right clarify... (more)
