Our client is a traditional newspaper company (only hard-copy) that is considering to establish a website to increase revenues. What factors would you consider to help the client?
How would you structure the case? Where would you include subscription, advertising revenue etc?
*What do they want?
*Their preferred dist channel (hard-copy vs online)
*Content (match or mismatch with the customers)
*Capabilities (IT, design etc)
*What are they doing on that angle and prod/ content differentiation if any?
*Risk of losing current customer base (maybe they are old and does not prefer online channels)
Thank you very much.