Hi! Can anyone please give me few examples of bottom-up market sizing questions and how they would solve it please? I am really struggling so any help would be much appreciated.
Bottom-up Market Sizing
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Hi there,
Here are a few ones I like (feel free to message if you'd like to talk through the answers...it takes a while and is difficult to type!).
- Estimate the daily revenue of your nearest starbucks store
- How many taxis are in Manhattan (can be both bottom-up and top-down)
- Average annual printing cost of a large corporate bank
Here are some good ones with answers as well:
https://www.preplounge.com/en/consulting-forum/how-long-did-it-take-to-build-the-chinese-wall-10049
https://www.preplounge.com/en/consulting-forum/how-many-elevators-are-needed-in-a-mall-9916
(edited)
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The one case I really like for market sizing is this one:
https://www.preplounge.com/en/management-consulting-cases/candidate-led-usual-style/intermediate/deloitte-consulting-case-footloose-74
I'd say it is closer to bottom up given it gives you a bunch of charts and data for you to piece together to come up with the market size (as opposed to starting with a broad brush total market and then making assumptions to guestimate off the back of that top-down).
Other coaches might have some suggestions on other cases too.
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Hello!
Most of cases can be solved both ways, both bottom and top down. It's really interesting to do it both ways!
That is precisely why I recenty created the following case, with a detailed market sizing problem, in case it helps > https://www.preplounge.com/en/management-consulting-cases/candidate-led-usual-style/intermediate/market-sizing-new-startup-launch-baby-strollers-in-the-us-244
Hope it helps! Cheers,
Clara
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