Hi! Can anyone please give me few examples of bottom-up market sizing questions and how they would solve it please? I am really struggling so any help would be much appreciated.
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Hi there,
Here are a few ones I like (feel free to message if you'd like to talk through the answers...it takes a while and is difficult to type!).
- Estimate the daily revenue of your nearest starbucks store
- How many taxis are in Manhattan (can be both bottom-up and top-down)
- Average annual printing cost of a large corporate bank
Here are some good ones with answers as well:
https://www.preplounge.com/en/management-consulting-cases/brain-teaser/intermediate/taxis-in-manhattan-market-sizing-229
https://www.preplounge.com/en/consulting-forum/how-long-did-it-take-to-build-the-chinese-wall-10049
https://www.preplounge.com/en/consulting-forum/how-many-elevators-are-needed-in-a-mall-9916
The one case I really like for market sizing is this one:
https://www.preplounge.com/en/management-consulting-cases/candidate-led-usual-style/intermediate/deloitte-consulting-case-footloose-74
I'd say it is closer to bottom up given it gives you a bunch of charts and data for you to piece together to come up with the market size (as opposed to starting with a broad brush total market and then making assumptions to guestimate off the back of that top-down).
Other coaches might have some suggestions on other cases too.
Hello!
Most of cases can be solved both ways, both bottom and top down. It's really interesting to do it both ways!
That is precisely why I recenty created the following case, with a detailed market sizing problem, in case it helps > https://www.preplounge.com/en/management-consulting-cases/candidate-led-usual-style/intermediate/market-sizing-new-startup-launch-baby-strollers-in-the-us-244
Hope it helps! Cheers,
Clara
