Werde aktiv in unserer Community aus über 452.000 Gleichgesinnten!

Verabrede dich zum Casen über das Meeting-Board, nimm an Diskussionen in unserem Consulting Q&A teil und finde gleichgesinnte Case-Partner, um dich auszutauschen und gemeinsam zu üben!

Why are gross profit margins calculated using last year's revenues (590 EUR) and not 501.5 EUR?

Roland Berger Case: Onlinestar
Neue Antwort am 13. Nov. 2020
1 Antwort
1,0 T. Views
Andrea fragte am 30. Okt. 2020

I don't quite get why the sale planning is done and then it's still using the former revenues figure. Many thanks for the answer.

Übersicht der Antworten

Upvotes
  • Upvotes
  • Datum aufsteigend
  • Datum absteigend
Beste Antwort
Pankaj
Experte
antwortete am 13. Nov. 2020
Bain Manager and Ex- Accenture | >5 years of coaching experience | Experienced Interviewer | Personalised coaching

Even if you use the 501.5 EUR number, the answer remains the same. In this case, the % share of sales would need to be updated now considering <5 EUR category doesnt exist anymore.

For example, for category 6-10 EUR, initially it contributed 20% of sales, but now it contributes 23.52% of sales (after removing <5 EUR category). If you multiply 501.5 EUR * 23.52%, you get 118 EUR for 6-10 EUR category. Gross margin for the category doesnt change, as it none of the factors impacting gross margin changed. So assuming the same gross margin of 15% for 6-10EUR category, we get 15%*118 EUR = 17.7 EUR.

I hope this helps. Please do let me know if any further questions.

War diese Antwort hilfreich?
Andrea am 18. Nov. 2020

Thank you for your answer, Pankaj

Pankaj gab die beste Antwort

Pankaj

Bain Manager and Ex- Accenture | >5 years of coaching experience | Experienced Interviewer | Personalised coaching
11
Meetings
173
Q&A Upvotes
0
Awards
5,0
5 Bewertungen