And sometimes the case will ask you to determine the pricing strategy and go to market strategy together, isn't pricing strategy part of go to market strategy?
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What some typical frameworks/structure to answer "go to market" strategy?
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Hi there,
At it's simplest, you have to determine the following
- Is the market overall attractive (big, growing, weak competition)
- Is the market attractive for us (will we beat competition?)
- Can we pull it off / How
- Product / R&D feasibility
- Manufacturing
- Distribution
- Transport
- Marketing / Advertising / Branding
- Pricing
- Dist Channels
Yep, it is part of GTM strategy but comes at a later stage once the target market has been defined, competitors reseached, benchmarking done, value proposition agreed. And then pricing strategy is assesed followed by marketing/campaigning.
Check out these posts for frameworks:
- https://www.preplounge.com/en/consulting-forum/how-to-structure-the-go-to-market-strategy-1700
- https://www.preplounge.com/en/consulting-forum/how-to-structure-a-go-to-market-strategy-in-pharma-and-its-specificities-9983
