And sometimes the case will ask you to determine the pricing strategy and go to market strategy together, isn't pricing strategy part of go to market strategy?
Zurück zur Übersicht
20
11
Global
What some typical frameworks/structure to answer "go to market" strategy?
2
3,5k
Schreibe die erste Antwort!
Bisher hat niemand auf diese Frage reagiert.
Hi there,
At it's simplest, you have to determine the following
- Is the market overall attractive (big, growing, weak competition)
- Is the market attractive for us (will we beat competition?)
- Can we pull it off / How
- Product / R&D feasibility
- Manufacturing
- Distribution
- Transport
- Marketing / Advertising / Branding
- Pricing
- Dist Channels
Yep, it is part of GTM strategy but comes at a later stage once the target market has been defined, competitors reseached, benchmarking done, value proposition agreed. And then pricing strategy is assesed followed by marketing/campaigning.
Check out these posts for frameworks:
- https://www.preplounge.com/en/consulting-forum/how-to-structure-the-go-to-market-strategy-1700
- https://www.preplounge.com/en/consulting-forum/how-to-structure-a-go-to-market-strategy-in-pharma-and-its-specificities-9983
