That's the one question not to ask and that no consultant in any of the three consultancies is supposed to answer (at least in NAR).

The reason being that each consultancy belief is that they deliver value in a unique way and therefore there is no need to be drag into a comparison that can turn in a non flattering (for any of the parties involved) very quickly.

Andrea

Hey anonymous,

Can you clarify whether you're asking how to approach this question if you get it in an interview or if you're just trying to gather information on differences (e.g., to write a cover letter)?

Because I've never seen the first case at all, if it's the second (and then it would a completely legitimate question) the main differences vs. McKinsey that I know both first hand experience and my BCG colleagues are:

- McKinsey is more international and not so much geography siloed

- BCG is more creative in building project from scratch (McKinsey leverages a lot an extensive pool of internal knowledge and it's more rare to start projects from 0)

Best

Bruno

Good suggestion on trying to switch question focus on to what specific office. With the exceptions of friends working there and the industry focus (while keeping the door open to the fact that if you are a fresh graduate you are going to be a generalist) I would not use the other reasons because they are not strong enough to tie you to an office. More strong reasons are: lived in city before, have family there, SO, etc.

Andrea