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What does it mean when NPV=0? Is it attractive and why?Thanks!

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Gelöschter Nutzer
am 1. Apr. 2020

Hi,

it means that the profit expected (revenues - costs - initial investments) in the future from a project is zero. Thus the project is not particularly attractive itself (at least from a financial point of view).

you have to understand if you can have synergies or intangible benefits (e.g., image, brand awareness, ...) to decide whether the project is attractive.

8
Vlad
Coach
am 1. Apr. 2020
McKinsey / Accenture Alum / Got all BIG3 offers / Harvard Business School

Hi,

When NPV =0 - that means that all your cash slows are likely 0 and there is no expectation of further growth at all. So that is not a good investment. Moreover - if we assume that the investment was made and it is amortizing overtime - having 0 NPV means that your profits will decline in the future. I can hardly imagine this case in real life

Best

Udayan
Coach
am 2. Apr. 2020
Top rated Case & PEI coach/Multiple real offers/McKinsey EM in New York /12 years recruiting experience

It means the Net Present Value (expected earnings using cash flows) is 0. Ideally, you always want a positive NPV number as that means whatever investment project you are undertaking will give you positive returns in the long run.

In short, NPV of 0 is better than a negative NPV but worse than a positive NPV

Hope that helps,

Udayan

Mayank
Coach
am 3. Mai 2025
Ex EY-Parthenon | 1st session free + insider tips PDF | Helping international students land consulting & strategy jobs

When NPV = 0, it means the project's expected cash flows are exactly equal to the initial investment, discounted at the required rate of return (typically the cost of capital).

In plain terms, the project just breaks even in today’s money.

So, is it attractive?

  • Financially, it’s neutral: you're not losing money, but you’re also not creating value above your hurdle rate
  • Whether it’s attractive depends on context:
    • If there are no better alternatives, NPV = 0 might be acceptable. If you’re constrained by capital, you'd prioritize positive NPV projects first
    • For non-financial reasons (e.g., strategic value, market entry), it might still be worth doing
am 2. Apr. 2020
#1 Coach for Sessions (4.500+) | 1.500+ 5-Star Reviews | Proven Success: ➡ interviewoffers.com | Ex BCG | 10Y+ Coaching

Hi there,

having a Net Present Value equal to zero means that the sum of the expected cash flow of the project is zero. This means that the project won’t produce any positive cash flow once accounted for the initial investment. From a financial point of view thus it doesn’t look an attractive investment, unless you clarified the objective of the client is to do the project with zero or positive NPV.

Best,

Francesco

Anonym B
am 2. Apr. 2020
Ciao Francesco, I have seen this question and I have a similar doubt, I am kindly asking you for help to let me determine if I gave a correct answer or not :) . This is the scenario: a) I am investing 100M€ today and I am expecting a perpetual rent - 10M in Cash Flow each year; b) My 'r' is 0.1; c) I am using own capital, no debt; d) from a and b, I can see that my NPV is 0. I was asked this question: "how would you consider this investment?" My answer was: "this is an average investment, where I get an yearly return of 10% - in line with the opportunity cost". Is this wrong? Should I have said "you'd better put your money in a bank to get the same 10% return"? Thank you very much, appreciating your effort in the community
am 2. Apr. 2020
#1 Coach for Sessions (4.500+) | 1.500+ 5-Star Reviews | Proven Success: ➡ interviewoffers.com | Ex BCG | 10Y+ Coaching
Hi there, would you get back the initial €100M at the end? If not, the investment would not be good, as any other option with an interest and the capital returned (eg putting the money in the bank for any interest higher than 0%) could give better results - you would get a lower interest but the capital back at the end of the investment period, thus a positive NPV. Best
Clara
Coach
am 3. Apr. 2020
McKinsey | Awarded professor at Master in Management @ IE | MBA at MIT |+180 students coached | Integrated FIT Guide aut

Hello!

In easy words, means that you will have the same amount of money as revenue than the one you will spend as cost. Hence, no losing money, but no making money either

It is only good in terms of that you don´t loose, and it allows you to have the company running, maybe penetrating new markets, etc. (e.g., some market entry exercises that are strategic can be very good with an NPV = 0)

Usually, you would look for positive NPVs to ensure profitability

Hope it helps!

Cheers,

Clara

Gelöscht
Coach
am 2. Apr. 2020
McKinsey / ex-Interviewer at McKinsey / I will coach you to rock those interviews

Hi! this means your cash flows in the future = 0, so it's not an attractive investment.

am 10. Nov. 2023
ex A. Partner McKinsey |Senior Interviewer| Real Feedback & Free Homework between sessions|Harvard Coach|10+ Experience

Hello,

When the Net Present Value (NPV) is zero, it indicates that the project's expected cash inflows are just enough to cover the initial investment, yielding a rate of return equal to the discount rate. In financial terms, NPV = 0 suggests a break-even point, where the project's profitability matches the cost of investment. Test the sensitivity for discount rate! Best, Frederic 

Robert
Coach
am 2. Apr. 2020
McKinsey offers w/o final round interviews - 100% risk-free - 10+ years MBB coaching experience - Multiple book author

Hi Anonymous,

I mostly agree with existing answers - however in current situation a NPV of "0" can be actually a good thing, especially if you think about negative interest rates on bank account cash balances. 

While with an investment project with "0" result you can e.g. prototype with new technologies, gain experience in a new area, etc. ... and still don't really pay for it since the NPV is 0. Having the same amount of cash on a bank account with negative interest rates, you have a sure loss.

Hope that helps - if so, please give it a thumbs-up with the green upvote button below!

Robert

Luca
Coach
am 3. Apr. 2020
BCG |NASA | SDA Bocconi & Cattolica partner | GMAT expert 780/800 score | 200+ students coached

Hello,

NPV=0 means that the total value of the profits coming from your investment is equal to the total costs amount. Considering just the investment itself, it's for sure not an attractive situation.
Btw you should be careful to consider all the implications of this investment, because it could be something that enables other business opportunity.
For example, the nespresso could decide to produce and sell a new machine with a total NPV equals to 0 just to gain market share and sell more coffee capsule.

Best,
Luca

am 30. Apr. 2020
McKinsey | NASA | top 10 FT MBA professor for consulting interviews | 6+ years of coaching

Hi,
I recommend reading this article. Super helpful! 
https://www.preplounge.com/en/bootcamp.php/business-concept-library/common-terms-of-business/net-present-value-npv

Best,
Antonello

am 10. Jan. 2022

Investment should be accepted if the NPV is positive and rejected if NPV is negative. So, when NPV is zero means investment inflows and outflows are equal means no profit or loss so just to invest in this means just to waste time.

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