Hi there,

First of all, remember that launching a new product in a new market is ill-advised. It truly is a measure of last resort.

You don't know what you're doing and you don't understand who you're selling to. YOu're essentially going in blind and deaf.

Now, if you are going to do it, you want to do something similar to what you already do.

As an example, if I'm (old) Uber, a ride hailing company in the US (that's all I do) and I'm launching a food delivery or helicopter ride service in China, that's a new market and a new product.

Basically, you're selling something you don't currently sell to a market (geography and/or customer group) in which you don't currently operate (silly!)

(editiert)