Verabrede dich zum Casen über das Meeting-Board, nimm an Diskussionen in unserem Consulting Q&A teil und finde gleichgesinnte Interview-Partner:innen, um dich auszutauschen und gemeinsam zu üben!
Zurück zur Übersicht

Very good applicants differentiate between expensive premium inventory -10 % of ad impressions at € 15..

How can the applicant tallk about premium inventory if that word has never been mentioned in the case? I'm a little confused about this line. Can someone tell me whether the interviewee is supposed to come up with this? And if yes, then how?

Many thanks.

2
2,0k
16
Schreibe die erste Antwort!
Bisher hat niemand auf diese Frage reagiert.
Beste Antwort
Gelöschter Nutzer
am 23. Okt. 2020

These things are what we call business judgement or intuition. A general understanding of what drives businesses across sectors and the ability to transfer this to new sectors taht you have not worked with. 

Typically making these connections, especially if they are far, is not required to pass to the next round or get an offer, but they give you extra points and might balance out issues in other areas (e.g. the quant part.)

To build this level of deep understanding, you can read business newspapers and case studies conscously. Make it a habit to read the business sections of FT or Economist and reflect on the underlying issues. Read case studies on interesting dynamics of random industries to gradually build an understanding of what typical drivers are. Things like:

  • What are typical customer segments and which are more attractive for the business to please?
  • Is the industry driven by fixed or variable costs and how does this influence decision making?
  • What are typical power structures along the value chain (e.g. monopoly in raw materials) and how does this effect the relationship between players?
  • Is the business dependent on/subject to strong government regulation or do they long for a free, unregulated market?

There are many more of these questions that help you build this intuition and eventually can provide interesting insights into a case, even if not explicitly mentioned by the interviewer.

  •  
9
Ian
Coach
am 23. Okt. 2020
Top US BCG / MBB Coach - 5,000 sessions |Tech, Platinion, Big 4 | 9/9 personal interviews passed | 95% candidate success

Hi Estelle,

As the case states "Very good applicants" do this. So, it is not table stakes (required) for you to proceed.

In general, as an interviewee, you need to solve the case. However, any additional business knowledge/acumen you have goes a long way in making you a standout candidate.

I do recommend that, in addition to casing, you build up your business knowledge! Read the Financial Times, The Economist, McKinsey Insights, BCG Insights etc. Research all the major industries out there, study accounting, supply chains, finance, etc. Any extra bit helps!

Ähnliche Fragen
Consulting
How should I explain a change in course at university? Will it be asked of me?
am 14. Apr. 2025
Global
10
3,7k
Beste Antwort von
Alessa
Coach
xMcKinsey & Company | xBCG | +200 individual & group coachings | feel free to schedule a 15 min intro call for free
81
10 Antworten
3,7k Aufrufe
+7
Consulting
Just did the Mckinsey Solve Game (January 2025) - got some questions/insights
am 24. Apr. 2025
Global
5
3,9k
Beste Antwort von
Hagen
Coach
#1 recommended coach | >95% success rate | 8+ years consulting, 8+ years coaching and 7+ years interviewing experience
42
5 Antworten
3,9k Aufrufe
+2
Consulting
Want IAPP AIGP (Artificial Intelligence Governance Professional) Exam sample Questions
am 14. Apr. 2025
Global
4
2,5k
Beste Antwort von
Hagen
Coach
#1 recommended coach | >95% success rate | 8+ years consulting, 8+ years coaching and 7+ years interviewing experience
56
4 Antworten
2,5k Aufrufe
+1
Wie wahrscheinlich ist es, dass du uns einem Freund oder Kommilitonen empfiehlst?
0 = Nicht wahrscheinlich
10 = Sehr wahrscheinlich
Vielen Dank für dein Feedback! Deine Meinung hilft uns, PrepLounge noch besser zu machen.