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I've made it to the final round of interviews at a small marketing consulting firm and have been given a take-home case study where I'm asked to address customer rentention concerns for a "no-name" service-based company in the travel sector.
I am unsure how to prepare my presentation in such a way that it aligns with consulting norms. Specifically, I'm having difficulty developing a structure that is MECE. The factors to evaluate for customer rentention/engagement are not discussed in the consulting materials I've studied so far. Any tips of how I can begin framing the "problem"?
Many thanks for any help!
I've made it to the final round of interviews at a small marketing consulting firm and have been given a take-home case study where I'm asked to address customer rentention concerns for a "no-name" service-based company in the travel sector.
I am unsure how to prepare my presentation in such a way that it aligns with consulting norms. Specifically, I'm having difficulty developing a structure that is MECE. The factors to evaluate for customer rentention/engagement are not discussed in the consulting materials I've studied so far. Any tips of how I can begin framing the "problem"?
Hi, if I understood correctly you have two issues:
1. you are having difficulty in structuring the problem in a way that it is MECE
2. you don't know much about customer retention
About the first point, you are probably not breaking down the problem correctly, or you are mixing different factors (try to keep breaking them down until you isolate all the components).
About the second point, try to use the common frameworks (4Ps, Porter, etc.). If they are not useful (I think they should be) then try to read some literature about customer retention. I personally think that instead of learning frameworks it is better to develop some business sense
Hi, if I understood correctly you have two issues:
1. you are having difficulty in structuring the problem in a way that it is MECE
2. you don't know much about customer retention
About the first point, you are probably not breaking down the problem correctly, or you are mixing different factors (try to keep breaking them down until you isolate all the components).
About the second point, try to use the common frameworks (4Ps, Porter, etc.). If they are not useful (I think they should be) then try to read some literature about customer retention. I personally think that instead of learning frameworks it is better to develop some business sense
Ideally Customer retention is also denoted as retention marketing.
Retention marketing is a strategy that involves a series of techniques that transform visitors into repeat customers.
A successful marketing campaign to boost retention is based on the detailed history of each and every customer. This includes all the times that your customers interacted with your brand.
To give you an example, the data points could include store visits, outreach engagement, and past purchases. Once you get hold of these valuable data, you can effectively create behavioral segments, that will further help you with framing a retention marketing strategy.
But you must understand that a personalized retention marketing campaign is the name of the game, to bring your customers back for repeat purchase. Following are the success metrics you’ve got to track:
Purchase frequency
Average order volume per purchase
Customer retention rate
While I’ve defined what retention marketing is, you need to also understand why it’s ten times more important than acquisition marketing.
For better understanding and strategy you can visit this link which helped me a lot
Ideally Customer retention is also denoted as retention marketing.
Retention marketing is a strategy that involves a series of techniques that transform visitors into repeat customers.
A successful marketing campaign to boost retention is based on the detailed history of each and every customer. This includes all the times that your customers interacted with your brand.
To give you an example, the data points could include store visits, outreach engagement, and past purchases. Once you get hold of these valuable data, you can effectively create behavioral segments, that will further help you with framing a retention marketing strategy.
But you must understand that a personalized retention marketing campaign is the name of the game, to bring your customers back for repeat purchase. Following are the success metrics you’ve got to track:
Purchase frequency
Average order volume per purchase
Customer retention rate
While I’ve defined what retention marketing is, you need to also understand why it’s ten times more important than acquisition marketing.
For better understanding and strategy you can visit this link which helped me a lot
MBB Final Round Case - Smart EducationOur client is SmartBridge, a nonprofit educational institution offering face-to-face tutoring services. The client operates in the US.
The mission of SmartBridge is to help as many students as possible to complete studies and prevent that they drop from the school system, in particular in disadvantaged areas.
The client is considering starting operations for its services in the Chicago area. They hired us to understand if that makes sense. Due to the nonprofit regulation, SmartBridge should operate on its own in the market, without any partnership.
How would you help our client?
Our client is SmartBridge, a nonprofit educational institution offering face-to-face tutoring services. The client operates in the US.
The mission of SmartBridge is to help as many students as possible to complete studies and prevent that they drop from the school system, in particular in disadvant ... Ganzen Case öffnen
CTcon Case: Das beste Eis der Stadt!Deine Klientin ist die Besitzerin der Eisdiele TOTO in einer deutschen Großstadt. Das Geschäft läuft so gut, dass die Besitzerin eine weitere Filiale eröffnen will. Sie ist hellauf begeistert und möchte auf Nummer sichergehen. Sie fragt Dich daher: Ist das eine gute Idee?
Deine Klientin ist die Besitzerin der Eisdiele TOTO in einer deutschen Großstadt. Das Geschäft läuft so gut, dass die Besitzerin eine weitere Filiale eröffnen will. Sie ist hellauf begeistert und möchte auf Nummer sichergehen. Sie fragt Dich daher: Ist das eine gute Idee?
Ganzen Case öffnen
Hot WheelsProblem definition: Our client is Korean Car Parts (KCP), a multi-national original equipment manufacturer (OEM) of car parts based in Korea. They've recently seen a decline in profits and have brought us in to understand how to address this falling profitability.
Problem definition: Our client is Korean Car Parts (KCP), a multi-national original equipment manufacturer (OEM) of car parts based in Korea. They've recently seen a decline in profits and have brought us in to understand how to address this falling profitability.
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Bain 1st Round Case – BlissOtticaOur client is a BlissOttica, an Eyewear Manufacturer that is looking to reach a 10% increase in profits. How would you help our client?
Our client is a BlissOttica, an Eyewear Manufacturer that is looking to reach a 10% increase in profits. How would you help our client?
Ganzen Case öffnen
Cutting Carbs - Divestiture in the Electrical Power MarketOur client is Energy England, one of northern England’s largest electric utility companies. They were created over the past decade through an aggressive series of mergers of existing utility companies each specializing in a single energy generation source.
Recently, the CEO has embarked on an initiative to return to the core of the business. She is looking to increase free cash flow and cash reserves in order to prepare the business for evolving future trends.
The following can be verbally provided to interviewee if asked:
Energy England is made up of assets across the energy-generation space. These include coal, gas, nuclear, and wind
We are looking to divest from just one of our previous acquisitions (i.e one target is sufficient)
There are no specific goals/metrics – the client trusts our judgement
Our client is Energy England, one of northern England’s largest electric utility companies. They were created over the past decade through an aggressive series of mergers of existing utility companies each specializing in a single energy generation source.
Recently, the CEO has embarked on an initi ... Ganzen Case öffnen
