Hey guys!
I have a question about revenue structuring. Let’s assume we have a case where we should focus on a company which only has one product generating revenue. Let’s say it’s a company selling railway tickets. Usually I structure that kind revenue by splitting it into price and quantity (for tickets that would be passengers * average revenue per passenger). Though I find that split pretty basic and not MECE sometimes.
For example, if we introduce a new product modification to target a customer which is not our client yet (let’s say we introduce a discount for students or make group tickets) it decreases the average revenue per passenger and increases the number of passengers. Or let’s say we just want to change the price - it’ll affect both price and quantity which is not MECE again
I know the 2x2 matrix with current/new product current/new customers though I rarely use it in cases as it’s not convinient. Is there a frameworks which is a mix of those two?
