Reapplying to MBB - mention failure in cover letter?

You've answered your own question :) I wouldn't mention your previous rejection in your application or interview. It's typical that candidates have applied more than once and so it's not a special circumstance that needs an explanation.

I've met many candidates in your shoes and so three thoughts/observations, in case you aren't already doing so:

1. Networking: I would re-connect with the previous recruiter, interviewers, and consultants who you made a meaingful connection with during your last selection process

2. Your "why MBB" story: you're already in consulting - why MBB beyond pure prestige, salary, etc. You many not neccessarily get asked but I think it's an important to have clarity as you go through the process and meet various people

3. Case and fit preparation: I appreciate the work is often not vastly different but I have met many consultants from other T1.5/2 firms who interview and are mediocre with the case and fit stories. There's a favourable assumption that you can most likely do the job but the bar is also naturally higher where as an interviewer you expect strong intrinsics, especially in atypical cases and challenging situations

Hi,

No need to mention it they already know. However I will say 6 months is not nearly enough. I would wait at least 2 years and have a lot of new achievements to make them reconsider your application.

Best,

Udayan

Agree with the others. Approach this as a "clean sheet" application without any refernce to the previous one.

Hi,

Do showcase of your achievements you made from then to now, but you don't need to mention about the rejection at all. 

Best,

Hi Anonymous,

Highlighting your previous application/rejection does not add any real value to your current application, so I'd not waste any space for that.

Since you were rejected previously, make sure to highlight exactly those achievements which covered your previous weaknesses!

Hope that helps - if so, please be so kind to give it a thumbs-up with the green upvote button below!

Robert

Hi there,

Do not mention it, in any case HR would know that you are reapplying so there is no need to remind them of something they should already know.

Good luck.

Mehdi

No no, wasted space! Focus on the accomplishments and how great you are...not why they rejected you :)

Hi A,

It is definitely better not to mention the fact that you've been rejected. You know they will see it anyway, so better focus on the positive side: your improvement, achievements, relevant experience that you gained while working at a tier 2 firm.

Demonstrate that you've become a good fit for the company.

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