Hi there,
Q: I would like to know what are, according to you, the general knowledge info that I should possess regarding Middle East (population, current macroeconomics trends, etc.)
For business cases, if you apply as a generalist in theory you don’t need to have any specific knowledge. However external knowledge could be useful for:
- General discussion
- Market sizing estimations
For general discussion, I would recommend to check:
- The industries of the interviewers and their research articles on that, if they wrote any
- Any major project in the region for which your target company is present in the news
- Major recent business news so that if they ask a curveball question on that you have some background information
For market sizing, common elements that could appear related to a specific geography are:
You can check that for the country where you are interviewing and the ones close to that.
Good luck!
Francesco