Hi,

The criteria for inorganic growth is if the deal has the equity component. Simple marketing partnerships are the means of organic growth.

Inorganic growth can be done in two ways:

• Vertical - M&A, JV, etc with suppliers / distributors / retailers
• Horizontal - M&A, JV, etc with the players in the same market

Best!

Organic growth just means growing the company's capitalization by using its internal resources that sits either above the line (COGS) or below (Ops) in the P&L. Inorganic is growing the capitalization by all other means, usually M&A, JV, and partnerships that involve some form of revenue share. I wouldn't call all partnerships "inorganic", especially channel partnerships where the channel is a VAR / value added reseller.