Hi,
Based on 1% and 11% market shares respectively for indonesia and USA (on top of 80% and 20% revenue share across both geographies), wouldn't capturing extra 2-3 % market share in Indonesia, move the needle a lot more on the overall growth rate ? seems like we would have to increase the market share by double digits in the USA to make it 5% growth rate.
Can anybody provide with a detailed rationale (quantitatively , qualitatively) as to why USA is a better market to pick ?
Verabrede dich zum Casen über das Meeting-Board, nimm an Diskussionen in unserem Consulting Q&A teil und finde gleichgesinnte Interview-Partner:innen, um dich auszutauschen und gemeinsam zu üben!
Zurück zur Übersicht
7
Why would US market be better from growth perspective than Indonesia
2
400+
Schreibe die erste Antwort!
Bisher hat niemand auf diese Frage reagiert.
Beste Antwort
Alessa
am 11. Juli 2025
Coach
MBB Expert | full time coach
hi!
Great question—and your logic makes sense at first glance! But here’s why the US might still be better for growth, even if Indonesia has more share headroom:
Quantitative
Yes, Indonesia has low share (1%) and high market share headroom, but only 20% of total revenue comes from there. So even a big share gain (say +3%) moves the total needle less.
Let’s do a quick calc:
- Say total revenue is $100M
- $80M from US (11% share), $20M from Indonesia (1% share)
- If you grow share by +2% in Indonesia (1% to 3%), and the market size is constant, revenue gain = 2% of total Indo market = small lift on $20M
- But even +1% gain in the US means +1% of a much bigger market = bigger absolute growth impact on the $80M base
Qualitative
- US market is likely more mature, with stronger infrastructure, premium pricing, and better margins
- Sales cycles may be more predictable, and costs per acquisition lower due to scale
- Indonesia could have structural barriers: regulatory, fragmented customer base, limited pricing power, slower ramp
So yes—Indonesia = higher growth %, but US = higher growth in dollars, which is often what matters most to execs.
Hope that helps!
Best,
Alessa
0 Kommentare
Cristian
am 15. Juli 2025
Coach
Top MBB Coach | Most Awarded ex-McKinsey Coach on the platform
Hi there,
I see Alessa has already provided a great answer below.
If you're casing at the moment, you might also find this guide useful:
Best,
Cristian
Ähnliche Fragen
Beliebteste Beiträge
Cover letter advice
8
am 13. Okt. 2025
Naher Osten
6
100+
Beste Antwort von
Evelina
Coach
EY-Parthenon l Coached 100+ candidates into MBB & Tier-2 l 10% off first session l LBS graduate
6 Antworten
100+ Aufrufe
+3
Have a super senior partner who gave me a referral, should I tell him who my Final Round interviewers are?
8
am 14. Okt. 2025
USA
6
100+
Beste Antwort von
Annika
Coach
30% off first session | Bain | MBB Coach | ICF Coach | HEC Paris MBA | 13+ years experience
6 Antworten
100+ Aufrufe
K
+3
McKinsey -- When to expect offer?
9
am 15. Okt. 2025
Asien
5
100+
Beste Antwort von
Sherif
Coach
Ex Sr. Engagement Manager with McKinsey - Aug 25 - Top EEMA interviewer 2023 - 2024 with +350 interviews
5 Antworten
100+ Aufrufe
+2
BCG first round interview
8
am 15. Okt. 2025
Naher Osten
4
100+
Beste Antwort von
Kevin
Coach
Ex-Bain (London) | Private Equity & M&A | 8+ Yrs Coaching | The Reflex Method | Free Intro Call
4 Antworten
100+ Aufrufe
+1
McKinsey Offer Negociation
13
am 18. Okt. 2025
Europa
7
100+
Beste Antwort von
Sherif
Coach
Ex Sr. Engagement Manager with McKinsey - Aug 25 - Top EEMA interviewer 2023 - 2024 with +350 interviews
7 Antworten
100+ Aufrufe
+4