Verabrede dich zum Casen über das Meeting-Board, nimm an Diskussionen in unserem Consulting Q&A teil und finde gleichgesinnte Interview-Partner:innen, um dich auszutauschen und gemeinsam zu üben!
Zurück zur Übersicht
Anonym A
am 4. Aug. 2019
Global
Frage zu

How to incorporate all possibilities of usage of a product/ service in market sizing by using Replacement Theory?

The cases explained in Boot Camp videos only touch base with one use-case, eg: 

- # cars in US-- how about cars used for taxis or for offices or other uses? It's solved using only the # households

- # bulbs in Germany-- how about bulbs in other places- shopping malls, public convenience, corporate buildings, schools, hospitals, etc? It's solved only using the # households

2
9,3k
25
Schreibe die erste Antwort!
Bisher hat niemand auf diese Frage reagiert.
Beste Antwort
Vlad
Coach
bearbeitet am 5. Aug. 2019
McKinsey / Accenture Alum / Got all BIG3 offers / Harvard Business School

Hi,

It should not be calculated with the replacement theory.

First of all, you can always ask in clarifying questions if we are taking into account the commercial usage.

The approach case by case is different:

For example, once you calculate the household cars you can use your personal experience and mention that every 5th car on the street is commercial and divide the households cars number by 80%

For the Malls and hospitals, you need to calculate the commercial vs non-commercial real estate areas and then apply a different number of fo bulbs per sqm

Best

Udayan
Coach
am 7. Aug. 2019
Top rated Case & PEI coach/Multiple real offers/McKinsey EM in New York /12 years recruiting experience

To add to Vlad's answer you can also make assumptions - for example, typically taxi permits are issued per 100K of population. Similarly Uber is another mode of transport to take into account. There are multiple approaches you can take. As long as you explain your rationale and are logical there are very few wrong approaches

Ähnliche Fragen
Consulting
I got a take-home case from a company. It is so generic. How should I approach this?
am 28. Sept. 2024
Global
6
1,9k
Beste Antwort von
Florian
Coach
1400 5-star reviews across platforms | 600+ offers | Highest-rated case book on Amazon | Uni lecturer in US, Asia, EU
58
6 Antworten
1,9k Aufrufe
+3
Consulting
market sizing
am 10. Okt. 2024
Global
4
600+
Beste Antwort von
Hagen
Coach
#1 recommended coach | >95% success rate | 8+ years consulting, 8+ years coaching and 7+ years interviewing experience
45
4 Antworten
600+ Aufrufe
+1
Consulting
How to avoid excessive detail when market sizing?
am 24. Apr. 2025
Global
5
300+
Beste Antwort von
Daniel
Coach
Ex-McKinsey, Bain & Kearney | 5+ yrs consulting, coaching & interviewing | 95%+ candidate success
10
5 Antworten
300+ Aufrufe
+2
Wie wahrscheinlich ist es, dass du uns einem Freund oder Kommilitonen empfiehlst?
0 = Nicht wahrscheinlich
10 = Sehr wahrscheinlich
Vielen Dank für dein Feedback! Deine Meinung hilft uns, PrepLounge noch besser zu machen.