Coinbase is thinking about expanding internationally, think about the trade-offs this sort of decision would present?
How would you structure the approach and position it to leadership?
This is completely correct
How can a fintech app go international?
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Hi PK,
Very interesting question. Somewhat classic market entry :)
Clarifying questions
Where internationally?
What is coinbase's objective here?
How would they grow (organic or acquire)?
Benefits
- Economies of scale - in IT/tech scale is everything
- The larger the platform the more power...self-fulfilling cycle with usebase in an online marketplace
- Reduced fixed/SG&A costs per customer/unit sold
- Larger platform, better offering to customers
- Move first, before other platforms (need to scale or will lose in the long-run)
Costs
- Regulation - incredibly complicated patchwork regulation across countries
- Scaled IT infrastructure
- Tax laws
- Much higher risk (hacks, etc.)
Execution
(Really dependent on clarifying questions here)
- If we do want to do this, how will we?
- Acquire vs grow organic changes the entire decision
- Where do we enter (target similar countries/cultures/languages first)
- How to handle currency exchanges
- How will competition respond? Will this become an arms race?
(editiert)
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Hello!
First, I would recommend you to edit the post and draft your solution. This way it´s going to be much more enriching to you, since we will comment and give feedback after :)
Secondly, to help you with that: this is the classical market penetration case. You can find plenty of posts by tiping those key words in this very same q&a. At the end, those cases are always super similar.
Hope it helps!
Cheers,
Clara
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