Hi there,

Thanks for solving my case!

The initial structure for the case should be one for a profit increase, as the information to focus on revenues should be revealed later by the interviewer.

Once realized that you have to grow revenues (or if the interviewer adds that to the initial prompt for whatever reason) and you have clarified that you should grow or anyway prioritize the current industry (you may have options to grow also in different industries), using the division in current products or new products would work well.

Possible improvements in your structure:

• You could have hypotheses on possible options to grow price and volume that you can check/compare with competitors, instead of comparing with competitors without any initial hypotheses
• You could structure more clearly how to grow with new products
• You could define criteria to choose between multiple options if several alternatives to grow are available

For any additional questions please feel free to PM me.

Best,

Francesco