Hi Anonymous,
I would strongly recommend to always start with your strongest argument, i.e., what YOU bring to the table. Your motivation is rounding off your storyline.
So here is a structure that tends to work very well:
0. Subject line which clearly indicates the purpose of the letter (i.e, application) and the position
1a. Short first paragraph* outlining ~3 central requirements that you believe are needed to excel at the job you apply for (--> ask yourself "what makes an excellent consultant?" --> https://www.preplounge.com/en/consulting-forum/what-makes-a-good-management-consultant-1710)
1b. Second paragraph where you give evidence how your skills, experience, and track record lead to a strong match with exactly these previously outlined requirements
2a. Third paragraph outlining your motivation to work in consulting
2b. Fourth paragraph outliningyour motivation to work at the specific firm
Cheers, Sidi
* If you use a referral, you can start the cover letter with a short sentence where you mention the corresponding person within the firm.
(editiert)