Could you please clarify Q6 ?

Hello Ana!

For this problem in particular, but also in general when it comes to production cost, think of break even always from the equation: 

Fixed cost / (Price per unit - Cost per unit)

• Fixed costs: overall fixed costs for running the production (e.g., administration, plan, electricity, etc.) They need to be allocated to each product produced, in a fraction
• Price per unit: price at which each unit is sold
• Cost per unit: on top of the fixed ones, there are other costs, variable costs, associated to the price of producing each unit (e.g., raw material)

Hence, here we would need to divide $1B of fixed costs by $64, to  obatin number of units of 15.6 million customers.

Hope it helps!

Cheers, 

Clara

Hi Ana,

Breakeven point can be calculated by:

• Fixed costs / (price per unit - cost per unit)

the equation is basically Fixed Costs = Profit * # of Units

In this case, price per unit minus cost per unit is actually already provided to us (profit of $64 per customer). So, all we need to do is divide fixed costs of $1B by $64, to get # of units of 15.62 million customers!