our client is a Major Magazine Publisher. Currently, they own a Women’s magazine (similar to Cosmopolitan) and a Personal Finance magazine (similar to Fortune). They are considering launching a new magazine about Fine Living, targeted to Wealthy Males (similar to GQ). What is the market size?
Information to be given if asked:
300M people in the U.S.
Age demos split evenly (Age 0-20, 21-40,41-60, 61-80)
Market research shows that 10% of Age 21-40 demographic is Wealthy, that 10% of Age 41-60 is Wealthy and that 5% of Age 61-80 is Wealthy
People under 20 are too young for the magazine.
Find market size.