Expertencase von Casper

Merger of two beer manufacturers

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5,6 Tsd.
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Case-Frage

Our clients are two beer manufacturers from a well-developed country who just decided to merge. We can call them Company A and Company B. The decision about the merger has already been taken and our clients are certain it will soon be approved by regulators.

What is expected from you is to help them with two objectives: Firstly, they would like you to help them decrease the costs of their post-merger operations. Secondly, they would like you to help them develop a new marketing strategy.

How would you like to go about helping our clients?

I. CASE OPENING

II. STRUCTURE

III. CASE ANALYSIS – Bucket 1 - Cost-cutting

III. CASE ANALYSIS – Bucket 2 - Marketing strategy

Current marketing strategies

III. CASE ANALYSIS – Bucket 3 - Customers

IV. RECOMMENDATIONS

RISKS AND NEXT STEPS

5,6 Tsd.
mal gelöst
Schwierig
Schwierigkeitsgrad
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