This is a long case. It is expected to take around 45 minutes for a strong candidate to complete it. The key difficulty lies in the broad scope of this case, as the concepts required are not by themselves very advanced. It is hard to go through all relevant areas in this amount of time. Additionally, there are two distinctive objectives desired by the clients and less experienced candidates may have difficulty figuring out how to effectively go about solving such case.
The case strives to test the candidate's ability to:
This case is leaning more toward the interviewee-led side of the spectrum, however, it potentially could be used in interviewer-led style as well.
If you notice that the interviewee is unable to proceed fast enough you might want to provide certain insights instead of waiting for him/her to get to those points.
To be a good interviewer here you need to commit to memory all case details in order to be able to immediately answer to interviewee's questions.
This case can be broken down into two shorter cases. One dealing with cost-cutting and the other with marketing strategy development.
Our clients are two beer manufacturers from a well-developed country who just decided to merge. We can call them Company A and Company B. The decision about the merger has already been taken and our clients are certain it will soon be approved by regulators.
What is expected from you is to help them with two objectives: Firstly, they would like you to help them decrease the costs of their post-merger operations. Secondly, they would like you to help them develop a new marketing strategy.
How would you like to go about helping our clients?
Current marketing strategies