Soul Music is a newly founded music production company operating in the Asia Pacific region. It partners with several other agencies & distributors across the region. The internal communications team at Soul Music maintains a network of advocates across the company (internally) and partner institutions as a channel for their communications. The primary role for these advocates is to receive and distribute these communications as they see fit across their teams, however they also serve an under-utilised purpose of being the ‘eyes and ears’ for feedback from that area of the company/partner.
Events of COVID-19 has demonstrated the value of such a network, alongside the necessity to innovate how to engage with it through digital channels. The team currently faces challenges around the engagement level of these advocates, given that this is a volunteer or nominated role in addition to their regular job responsibilities.
How can the internal communications team of Soul Music evolve this network in 2021, using both digital and face to face engagement?