Problem Definition
Your client is a company called Cabismo.
Cabismo provides a booking service for Minicabs in Germany. Minicabs are a mix between taxis and rental cars. You order a car and a driver, however, they are private and do not belong to the public transport industry like taxis.
Cabismo plans the initial launch of their app for the biggest German cities.
They have asked us to assess their market entry strategies.
