MiniCab
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2.0k
Times solved
Intermediate
Difficulty
Your client is a company called Cabismo.
Cabismo provides a booking service for Minicabs in Germany. Minicabs are a mix between taxis and rental cars. You order a car and a driver, however, they are private and do not belong to the public transport industry like taxis.
Cabismo plans the initial launch of their app for the biggest German cities.
They have asked us to assess their market entry strategies.
2.0k
Times solved
Intermediate
Difficulty
Do you have questions on this case? Ask our community!
After the case is finished, the candidate gives a written recommendation to Cabismo. Focus on a summary at the end, so the candidate has a good foundation to present his ideas.
Start with an interviewer-led approach by giving the three major questions to structure the case.
The recommendations to the questions are rather to be solved in a candidate-led way. You can offer information about the company and market, but we do not provide solutions.