Get Active in Our Amazing Community of Over 458,000 Peers!

Schedule mock interviews on the Meeting Board, join the latest community discussions in our Consulting Q&A and find like-minded Case Partners to connect and practice with!

market sizing: Flight tickets bought in a day in a country?

Market sizing
New answer on Aug 26, 2019
1 Answer
1.9 k Views
Kiga asked on Aug 26, 2019


Overview of answers

  • Upvotes
  • Date ascending
  • Date descending
Best answer
Anonymous replied on Aug 26, 2019

Population approach:

1. Number of inhabitants in the country

2. Segment them according to age

3. Differentiate the segments based on their defining characteristics, e.g. people beween 0-10 typically do not fly, between 30-40 fly let's say 5 times a year on average, i.e. 10 flights per person

4. Add them up and devide by number of days?

5. Define how many people fit into a plane

6. Define uage capacity

7. Define non-flight hours of airports, e.g. 0-6am


Was this answer helpful?
How likely are you to recommend us to a friend or fellow student?
0 = Not likely
10 = Very likely
You are a true consultant! Thank you for consulting us on how to make PrepLounge even better!