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Anonym A
am 10. März 2020
Global
Frage zu

Why 11%

I don't get the calculation for the market coverage: 

The infrastructure investments of €300 m would cover 11% of the Chinese market.

Where does the 100 m in the division come from? 

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Robert
Coach
am 10. März 2020
McKinsey offers w/o final round interviews - 100% risk-free - 10+ years MBB coaching experience - Multiple book author

Hi Anonymous, 

I had a quick look at the case you mentioned. In my understanding it comes from this part: "A new factory in Spain that produces €100 m worth of products".

So we are now talking about potential revenues of this Spanish factory of 100m, which is 11% of the market since we have sick patients (660m) pregant women (225m). So 100m worth of products covers 11% of this market.

Hope that helps - if so, please give it a thumbs-up with the green upvote button below!

Robert

Luca
Coach
am 11. März 2020
BCG |NASA | SDA Bocconi & Cattolica partner | GMAT expert 780/800 score | 200+ students coached

Hello,

The text says:

A new factory in Spain that produces €100 m worth of products per year would require €500 m investment. The same factory in China would cost €300 m.

From this part you can assume that you are now evaluating to build a new factory in China, investing 300M€, that produces 100M€ worth of products per year.

The total market in China is composed by:

  • Pregnant women market: 225M€
  • Sick patients market: 660M€

The total market is then 885M€. If you want to know what would be your coverage with the new plan, you have to calculate: Production/Total Market=100M€ / 885M€= 11.3%

Hope it helps,
Luca

Clara
Coach
bearbeitet am 10. März 2020
McKinsey | Awarded professor at Master in Management @ IE | MBA at MIT |+180 students coached | Integrated FIT Guide aut

Hello!

It´s the % of the Spanish over the total: 

  • Spanish: 100M worth
  • Total: 885 = 660 (sick patients) + 225 (pregnant women) 

Hence, 100/885 = 0.11 = 11%

Hope it helps!

Cheers,

Clara

am 1. Apr. 2020
McKinsey | NASA | top 10 FT MBA professor for consulting interviews | 6+ years of coaching

I confirm you have to divide it by 885

Best,
Antonello

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