Please never have a bucket that is "Understanding the problem"...this is implied i.e. the entire point of a framework!
Please also don't have a "Recommendations" bucket. Exact same reason...it's implied that we'll have recommendations.
A framework is, fundamentally, how do I plan to figure out this problem and determine solutions in structured way. Therefore, you can't have buckets around root cause analysis, problem identification, reocmmendation, risks, next steps, etc. etc.
Furthermore, it seems you've just listed a few things that "sound good" such as growth,barriers to entry, etc. without much substance/direction.
Rather, the framework should be specifically about figuring out why sales are not what we expect. As such, I would break this down as:
- Market (but not the same as what you had) - question here: Is the Austrian EV market just not what we thought it was? I.e. it total demand not good...no one is winning here
- License to Operate/USP - the question here is: Is something about our product just not cutting it? I.e. is our product better than the competitions' product in the areas our customers care about?
- Execution - Have we not executed as planned? Have competitiors blocked our moves? Are barriers to entry harder to overcome than originally planned? Is our pricing/distribution/production not right?
Do you see the difference here? You can't just list words and expect to solve the case. Structure it in a logical way!