Hello,
MBB are probably the best management cunsulting firms, clear. Something that is not clear to me is what is their role in termo of innovation, if any? Do they advise clients in innovation management and how? Are their familiar with close- or open-innovation models? And what about the recent trends like design thinking, design-driven innovation and design-sprint?
Someone from MBB that can help me understanding what they deal with beside the usual topics?
Thanks a lot!
Thanks Carlo for your clarification. I have to confess that I'm still a bit confused about the distiction but it is more clear now. About innovation, I did not mean only digital strategies, as far as I know, innovation can be splitted in two main blocks: innovation of solutions and innovation of meanings. The solutions are like digital, products, business models, etc. The meaning is a different way to innovate (e.g. changing a meaning of something), as an example you can think about Nest thermostat (which is a thermostat that you can not program). So I was wondering if and where they are more active, I understood more in the innovation of solutions field. Thanks again!
Ok let's put it this way. McKinsey is the one that will tell the client company which market to enter and what to sell. Accenture is the one that will put into practise such plan. As for innovation, in consulting it usually is related to innovation in the value proposition or innovation in the value chain. Respectively, the first mean a new way to approach clients and offer them innovative services. The second means disrupting the value chain changing the market dynamics, for instance what Uber did to the Taxi market.
(editiert)