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Quantify objective

Jemand fragte am 3. Apr 2019 - 4 Antworten


Do we need to quantify & timebound the objectives in all situations?

If the case is "shall we enter this market or introduce this product or buy that new technology etc." how can we approach quantifying?

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Serhat antwortete am 22. Apr 2019
BCG | Kellogg MBA | 50% discount | 350+ coachees | 5+ year consulting | 30+ projects in ~10 countries

Yes, you should. E.g. if it is an investment decision, you can quantify by indexing your approach on NPV.

Overall NPV in as-is situation vs investment decision.

You can check Moldovian Coffin case for more details



antwortete am 3. Apr 2019
McKinsey Associate | Coached 80+ MBB candidates | INSEAD MBA & CDI MBA


the example you provided is pretty vague, so it's difficult to help.

For sure, you would definitely not jump into the "resolution mode" at that stage.

  • First, try to frame the situation: get a general understanding of the topic, have clear what are you discussing about;
  • Second, try to frame the question: make sure you understand what the interviewer is looking for.

Ps. Time is always a dimension to take in consideration, but rarely the only one.

Francesco antwortete am 4. Apr 2019
#1 Expert for coaching sessions (2.100+) | Ex BCG | 1.000+ reviews with 100% recommendation rate

Hi Anonymous,

as mentioned by Vlad, yes, you can quantify the objective also in the cases you mentioned; however, you should first clarify what is the goal of the client. Once understood what is the objective - eg. increase revenues - you can then clarify the amount and time to achieve it.



Vlad antwortete am 4. Apr 2019
McKinsey / Accenture / Got all BIG3 offers / More than 300 real MBB cases / Harvard Business School


Yes, absolutely! The interviewer will not always have an answer, but you should always try!

In the examples that you provided you can ask one of the following:

  • What will be the criteria for success for us?
  • Do we have any numerical objective in mind?
  • How do we define success?

Remember that even a simple market entry case can have different objective and completely different structures!