Hi all, I would like to clarify whether it is okay to focus on just revenue or cost side in a profitability case. I was told that in consulting I need to solve the most impactful topics in a case. So usually you will try to figure out - revenue or cost side problem, or a mix of both. In the case I did today, it clearly states cost has not changed, so I decided to purely discuss on revenue part. However, there is a question asking me to calculate the "profitability per store", which was quite unexpected and requires discussions about the cost part.
Another question is, if a case asks whether the client should enter a market (in order to increase revenue), should I explore the cost & profitability part? Or, I should purely focus on the "revenue" part, and cost / profitability is actually out of scope?
Thanks a lot!!