Hey anonymous,

My opinion is that on most of the cases it's really difficult to have an interesting and insightful view of the market without looking on both (any of them isolated seem quite weak to me!)... actually the only few exceptions I can think of is very mature industries (where market size might be more important if you already believe you have a good instinct about trend) or very new ones (where market size is still very reduced, but what actually drives future perspectives are the trends)

Anyway, I would be also quite interested in hearing others' perspectives.. and especially in knowing from which company did you get such (weird?) question?

Best

Bruno

I agree with the above. I think if I was to get the question and they directed me to pick only 1- I would highlight market growth trends as being more important.

Nobody wants to get on a sinking ship; a market that is growing has endless possibilities and I would think it would be unlikely for a consulting firm to advise a client to enter for example a shrinking market. They would more likely advise the client to shift towards a new market that has more promising signs eg Uber aren’t try to build and sell traditional cars, but rather enter the autonomous car market.

So many variables makes this difficult. I’m sure the interviewer was just trying to stress test you as there isn’t one correct answer IMO and more just to hear you think and communicate variables.

Cheers!