Hi Everyone,
As I was looking at the suggested approach to tackle a market entry case, I've come across this statement: "a country where a consumer eats 10kg/ year of X is more valuable than a country where he eats 5kg/ year despite having a very large market value as a nation". My question is: doesn't it depend on the total kg consumption/ year? For example:
- Country A consumes 600 million kg/ year with a per capita consumption of 5kg/year
- Country B consumes 76 million kg/year with a per capita consumption of 9 kg/ year
Other factors staying the same, why is it more valuable to enter country B than country A? (this was the main claim in the suggested solution). Isn't it enough to look at kg / year at aggregate (country) level? In this case it would be better to target country A.
Thank you!
