Hi,

Even if you include the company in your structure, you should ask the following clarifying questions:

1) Clarify the business model / how the business actually makes money. Even if you think you understand it, try to repeat it to make sure that you understand it correctly. e.g. if the case is about oil&gas company which revenues are declining, ask if it is Up / mid / down-stream problem. In this case, defining a revenue stream is critical to setting up the right structure.

2) Clarify the objective. Here make sure that your goal is:

• Measurable
• Has a time-framed
• Has / has no limitations

e.g. Should I invest 100k in this business for 1 year if I want to get 15% return?

3) Ask the questions that will help you build a relevant structure and remove ambiguity.

Best!

Hi there,

good questions at the beginning are related to:

• Goal clarification and constraints of the client to achieve the goal
• Understand how the revenue model of the client works
• Clarify the elements that are not clear in the prompt

I would leave anything else to the company bucket, if necessary.

Best,

Francesco

Hello,

I would suggest to ask for information about company before the framework just if the answer could modify your structure. Otherwise, you should consider the company as one of the bucket of the structure.

Best,
Luca

Hi, I recommend asking about company, product, and competition before your structure in order to state a more accurate hypothesis when you develop your issue tree.

Best,
Antonello

As a general rule, your clarifying questions should actually lead to a smaller issue tree. You're trying to ask those questions that let you already quickly hone into the problem! So, if there is a question or 2 that you can ask about the company that let's you remove this bucket, then do it!

Happy to take you through the nuances of multiple examples so you can wrap your head around where/when/how to ask these questions!

Hello!

Agree with Luca, do ask when you think it´s going to be relevant to shape the issue tree.

Normally there is not an absolute yes or not to these kind of questions, since it totally depends on the prompt. For instance, I would assume you always need to ask some clarifying questions at the beggining in value chain or opps cases.

Cheers,

Clara