Übe mit Cases zum Thema Profitabilitätsanalyse
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Incos Pens
Incos is a global manufacturer of writing products with divisions in North America, Europe and South-East Asia. Their global sales are $60 m and their profits amounted to around $30 m. Their European division who manufactures and sells disposable pens is experiencing flattening sales and a decreasing profit. The client hired you to help him come up with suggestions to get profits back on track.
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Unified Health
Our client is Unified Health, a health care company in the US. It insures patients and provides health care services. Employers pay a premium to UH for their employees and UH covers all necessary medical costs. UH has 300,000 patients enrolled. It has 300 salaried physicians covering 6 health centers which aren't owned by UH, but UH contracts local hospitals. If a patient needs medical care not covered by a UH physician, the patient is reffered outside the network and UH pays for all costs.Over the past 6 months UH has suffered declining profitability and you are hired to figure out what is wrong.
Central hospital
Our client, Central hospital, is a 350-bed hospital based in a medium-sized city. The company has normally seen strong financial results with a 1-4% operating gain each year for the last five years. However, this year they are projecting a $14 m operating loss and the situation is expected to worsen in the future. The CFO expects to be out of cash in 2 years if not resolved. They hired you to identify the cause of this loss and how they can hit break-even again. However, since they are an important employer, laying off staff is not an option.
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Online travel booking
An online travel agency earns a 10% commission on all of its bookings. Currently, their profits before taxes are $1 m, while the industry average is around $2.5 m. The client wants to know why they're making less than the industry average?
Superfix
Our client, Superfix, is a mid-size chain of auto-service garages that has been doing well for the past ten years with 30 stores. However, since management felt that the business was saturating, they expanded with an additional 15 stores in other geographical areas. However, the expansion came with negative effects and falling profits. You're hired to figure out why the company is losing profit despite its 15-branch growth over the past few years.
Universal TV
Our client is a Canadian TV company, Universal TV. They recently entered the US market in the northeast to expand its market share and capture a large part of the 4 m consumers in a market that has little competition. However, in the past few years, Universal TV has been unable to realize a profit.You are hired to figure out why this is the case and what their next move should be.
Laos Tire
A manufacturer of tires in Laos has had a monopoly in the market for years due to high tariff on imports. If foreign producers wanted to import tires, they would have to pay a high import tariff which makes up 40% of the total cost to produce and ship to Laos. The Laotian government has now decided to lower the tariffs by 4% each year for the next ten years to open up the market to foreign companies and achieve lower consumer prices. Our client is concerned this move will affect their market position and hired us to investigate the effects and help them decide what to do.
ChemCo Foods
A chemical producer is a major manufacturer of chemical products used to preserve foods in containers. The company has seen an increase in market share, but the company has also seen a decline in profits. Our client, the CEO is worried about this trend and hires you to investigate what is going on.
Juice producer
A major juice producer sells packaged fruit juice to retail outlets. Normally, the juice is packed and sold in 16-ounce carton containers, but recently the producer added a new machine that packages the juice in 32-ounce plastic containers. So he was selling both the 16-ounce & the 32-ounce products. This allowed the business to grow 18% per year, but as sales continued to rise, profits kept falling.The producer hired us to figure out why profits are falling despite higher revenues.
Spain Shipping
Our client is a local shipping firm in Spain where they handle local shipping of packages delivered by international shipping firms like FedEx, UPS & DHL. These firms deliver packages to the key city hubs and then our client takes it from there.They want to know how many trucks they should lease to support their operations. From a cost-savings perspective they can only lease one model-type and we need to find out how many trucks the start-up needs.
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Bangkok motorbike
If you have ever been in Bangkok, you would have noticed these motorcycles transporting people from A to B as an alternative means of transportation. These motorcycles typically transport people on short distances such as nearby train stations, supermarkets or food stalls.Your job is to estimate how much profit a motorcycle can generate in a month’s work meaning that you have to estimate both revenue & cost to be able to estimate profit.
Airport taxi
Dubai Airport has decided to counter the chaos in the airport taxi service by commencing a bidding process to assign airport taxi services to 3 operators only. After years of cheating passengers, black-market drivers and unlicensed cabs, the airport has had enough of the problems and is now taking action. They are retracting all existing permits and are issuing 2,100 new permits to the three largest operators in the country.Our client is a local Big-three taxi operator with a 3,000 car fleet, but he is not servicing the airport yet. He has a spare capacity of 500 taxis and he is considering applying for 500 new permits, but he doesn’t know if he will get a positive return on his investment.He asked us to help him determine if he should pursue applying for the permits or not.
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China book publisher
Our client is a Chinese publisher called AnimeCo who is looking to publish a new book based on the popular Anime series Little Panda. This series has been highly popular in China with millions of viewers every day and the publisher is looking to capitalize on this potentially.They have asked us to provide advice on whether this will be a good investment and if they should move forward with it. They want to know the total market size, potential revenue & potential profit.
Hospital's ill finances
A firm managing hospitals has recently been experiencing growing pains. It has contacted our firm to ask for help.
McBurger
A large fast food chain has hired us to improve the company’s profitability by cutting costs. Before engaging in the initial brainstorming session about your client’s options with your team, you first want to collect your thoughts.
Liquid Energy
Liquid Energy, an Oil & Gas company, is evaluating the purchase of one of three oil fields in Latin America. After purchasing the rights to extract oil from one of these fields, Liquid Energy will outsource the drilling activity. You have been brought in to identify the best investment for Liquid Energy.How would you evaluate the three oil fields, and which oil field should Liquid Energy purchase?
Health Coaches
Our client is a large national health care payer (health insurance company, e.g. Aetna) exploring the launch of a new disease management program to better serve its 5 million members.The idea is to hire and train a team of “Health Coaches” to specialize in a single disease area (e.g., heart disease, diabetes, etc.). Each coach will manage a portfolio of patients to reduce the costs of overall health expenditures (e.g., reminders to take drugs, provide limited medical advice, suggested diet, etc.). Studies show that once a month contact with each patient reduces health spending by 5%, on average.Should our client launch the program? If so, what steps should it take?
American Airlinks
Your client American Airlinks has seen its inflight revenues stagnate for the past 3 years. The CEO offers the possibility of doing a partnership with Balzac Coffee and of selling Balzac Coffee in the future, instead of handing out the current non-brand coffee for free.Advise the CEO if AA should either do this partnership or put a price on the current, non-brand coffee that is currently given out for free.
Startup VS Consulting
Your objective today is to make a decision: you have an offer from a consulting company which will pay you €50.000 per year.On the other hand, you always wanted to create your own startup in your favorite city. What would be the income difference?Please consider your income analysis and explain your decision.
College Football
Our client is a college that plans to add an inter-collegiate football team to its athletic program.They have approached us in order to determine if that is a good idea.
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