Übe mit Cases zum Thema Markteintritt
Bodybuilding Made Easy
Your client is a newly founded protein company. Its owners are two brothers. One of them is a chemist and the other one is a very famous fitness model and personal trainer on YouTube. They intend to enter the nutrition supplements industry where they want to focus on protein supplementation for bodybuilding. The chemist has the capabilities to produce protein products for this industry. He has used this knowledge and a substantial loan to build a factory in Germany that would allow the brothers to mass produce their protein products.The brothers have approached you to advise them on how they can use their capabilities to profitably sell their product using their factory in Germany. They request very practical advice on how to get their product from their factory into the hands of the consumer at a profit.
Handyhüllen
Ein guter Freund von Dir hat seinen Job gekündigt, um seinen Lebensunterhalt nun mit dem Verkauf von Handyhüllen zu bestreiten. Du sollst ihm dabei helfen, sein Vorhaben zu bewerten.
A DSL Provider
Your client is a large company in the Polish telecommunication sector, providing and maintaining the infrastructure for telephony and ADSL and offering services like phone & internet subscriptions and televison to consumers. As in most countries, the regulator has ruled that new entrants must be given access to the infrastructure to offer their own services. For competitive reasons, the company asked you to assess whether under the current environmental conditions a competitor (let's call the hypothetical competitor NewCorp) could run a profitable business offering consumer ADSL services.
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Kaffeepads
Dein Klient ist der CEO von Wiehle, einem großen Hausgeräte-Hersteller. Es wurde beschlossen, dass eine Kaffeemaschine ins Sortiment aufgenommen werden soll. Die Frage ist, wie diese Kaffeemaschine konstruiert werden soll: entweder so, dass sie nur Wiehle-Pads benutzen kann oder so, dass sie auch kompatibel für die Pads der bestehenden Drittanbieter ist?
OnlineGo
The client, OnlineGo, is a European Internet Service Provider (ISP) that is contemplating entering the North American market. Currently, they hold a dominant position in the European market with two streams of income; a subscription fee and taking a percentage of all e-commerce transactions done by subscribers. After studying the North American market, OnlineGo has concluded that the market is very divided and it is the perfect time to enter. You have been asked to calculate some figures to determine the potential profitability of entering the North American market.
Fire & Water Remediation Services
We are a profitable American provider of fire and water remediation services. We are generally hired by insurance companies to provide cleaning services in the wake of burning and flooding damages. We we would like your counsel on whether to enter the growing USA traditional residential cleaning market or not. Traditional housecleaning usually takes place 2-3 times per month.
Incos Pens
Incos is a global manufacturer of writing products with divisions in North America, Europe and South-East Asia. Their global sales are $60 m and their profits amounted to around $30 m. Their European division who manufactures and sells disposable pens is experiencing flattening sales and a decreasing profit. The client hired you to help him come up with suggestions to get profits back on track.
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Universal Airlines
Our client is Universal Airlines that offers regular passenger flights in economy, business & first class. They have been doing quite well and profits were strong so they build up cash reserves that they are now looking to invest. The company is thinking about investing in the MRO business (Maintenance, Repair & Overhaul) for global business jets. The client has asked us to help him size up the market.
Health Coaches
Our client is a large national health care payer (health insurance company, e.g. Aetna) exploring the launch of a new disease management program to better serve its 5 million members.The idea is to hire and train a team of “Health Coaches” to specialize in a single disease area (e.g., heart disease, diabetes, etc.). Each coach will manage a portfolio of patients to reduce the costs of overall health expenditures (e.g., reminders to take drugs, provide limited medical advice, suggested diet, etc.). Studies show that once a month contact with each patient reduces health spending by 5%, on average.Should our client launch the program? If so, what steps should it take?
Startup VS Consulting
Your objective today is to make a decision: you have an offer from a consulting company which will pay you €50.000 per year.On the other hand, you always wanted to create your own startup in your favorite city. What would be the income difference?Please consider your income analysis and explain your decision.
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College Football
Our client is a college that plans to add an inter-collegiate football team to its athletic program.They have approached us in order to determine if that is a good idea.
Power Pills
Our client is Multifit, a producer of vitamin pills.Their primary customers are health stores and pharmacies. Right now they are considering entering the health foods and beverages market.Your task is to give them a recommendation on what they should do.
Gambling Business
Poker Inc. is currently operating four casinos in Royal City. Competitors are right now planning to open up a rival casino in Kingsville.Poker Inc. has hired our company in order to assess the consequences of the possible competitor opening and what strategies Poker Inc. should follow.
Fairway
Your client, Fairway, is a manufacturer and supplier of golf balls.The company is acting globally in almost every market.They are now planning to expand to Portugal, but they do not have any information about the market there.Portugal is a small country in western Europe with a population of 11 million people.The CEO wants to know if they should enter the market and how they should do it.
Fysikum
Your client, Fysikum, is an operator of squash centres in Sweden. The squash centres include sauna, spa, pool, gym and of course the squash courts. Due to the extreme success in Sweden the company is considering expanding to other countries of Europe, in particular Germany.Therefore they asked us to evaluate this possible expansion.
Impfstoff für Kinder
Beyer, eines der weltweit größten Pharmaunternehmen hat einen sehr zuverlässigen Impfstoff gegen Windpocken, eine Krankheit, die Kinder im Alter zwischen 2 und 16 betrifft, entwickelt.Beyer möchte wissen, wie die potentiellen Verkäufe im ersten Jahr in Europa sein werden, wenn das Produkt nächstes Jahr gestartet wird. Zusätzlich wollen sie sicherstellen genug Impfungen im Angebot zu haben und daher die ungefähre Nachfrage erfahren.
Carmatics
Dein Klient, Virgin Mobile, ist daran interessiert, in den USA unter einer neuen Marke einen Telematik Service für Fahrzeuge anzubieten. Sollten sie in den neuen Markt eintreten?Wenn ja, wie sollten sie das tun?
Tankstelle
Wie viele Tankstellen gibt es in Paris? Angenommen ein Freund von dir möchte eine Tankstelle in Paris eröffnen. Welche Aspekte sollte er beachten?
Perpetual Motion
Nach einem Kongress über generelle Wissenschaft, an dem Du aus persönlichem Interesse teilgenommen hast, hat Dich ein angesehener Wissenschaftler angesprochen.Er beschwört das erste Perpetuum Mobile erfunden zu haben. Er erfordert keine Energiequelle und läuft immer weiter. Man kann damit sogar einen kleinen Ventilator antreiben.Der Wissenschaftler möchte gerne von Dir wissen, ob man mit der Erfindung Geld verdienen kann und wie viel Geld man im ersten Jahr damit in Europa verdienen könnte.
Argentinischer Spielzeughersteller
Ein Spielzeughersteller in Argentinien hat 50% Marktanteil im eigenen Land und ist führend in ganz Südamerika. International liegt der Marktanteil bei nur 5%. ,Der CEO bittet Dich, die Situation des Unternehmens besser zu verstehen und dann über neue Ideen zur Steigerung der Margen und Marktanteile zu brainstormen und zu strukturieren.
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