Practice With Market Entry Cases
Smart Meters
The municipal utility Hamburg Energized is a local energy retail (power and gas) and distribution grid company active in the city of Hamburg. The majority of shares of Hamburg Energized is held by the city itself. As the distribution system operator of Hamburg, Hamburg Energized is responsible for the operations and maintenance of the gas and electricity grid on customer level.
In the course of the energy transition in Germany, the responsible board member for the technical grid operations, Jan Bremer, thinks about deploying Smart Meters in the gas and electricity grid. He approaches you with the request to conduct a feasibility analysis and to give a clear recommendation whether or not Hamburg Energized should use Smart Meters in its gas and electricity grid in the future.
Bodybuilding Made Easy
Your client is a newly founded protein company. Its owners are two brothers. One of them is a chemist and the other one is a very famous fitness model and personal trainer on YouTube. They intend to enter the nutrition supplements industry where they want to focus on protein supplementation for bodybuilding. The chemist has the capabilities to produce protein products for this industry. He has used this knowledge and a substantial loan to build a factory in Germany that would allow the brothers to mass produce their protein products.
The brothers have approached you to advise them on how they can use their capabilities to profitably sell their product using their factory in Germany. They request very practical advice on how to get their product from their factory into the hands of the consumer at a profit.
A DSL Provider
Your client is a large company in the Polish telecommunication sector, providing and maintaining the infrastructure for telephony and ADSL and offering services like phone & internet subscriptions and televison to consumers. As in most countries, the regulator has ruled that new entrants must be given access to the infrastructure to offer their own services. For competitive reasons, the company asked you to assess whether under the current environmental conditions a competitor (let's call the hypothetical competitor NewCorp) could run a profitable business offering consumer ADSL services.
Practice Cases with Peers That Are Currently Looking for Interview Partners.
Coffee pads
Your client is the CEO of Wiehle, a major household appliance manufacturer. It has been decided that a coffee machine should be added to the product line. The question is how this coffee machine should be designed: either to exclusively use Wiehle pads or to be compatible with the pads of existing third-party providers as well?
OnlineGo
The client, OnlineGo, is a European Internet Service Provider (ISP) that is contemplating entering the North American market. Currently, they hold a dominant position in the European market with two streams of income; a subscription fee and taking a percentage of all e-commerce transactions done by subscribers. After studying the North American market, OnlineGo has concluded that the market is very divided and it is the perfect time to enter. You have been asked to calculate some figures to determine the potential profitability of entering the North American market.
Fire & Water Remediation Services
We are a profitable American provider of fire and water remediation services. We are generally hired by insurance companies to provide cleaning services in the wake of burning and flooding damages. We we would like your counsel on whether to enter the growing USA traditional residential cleaning market or not. Traditional housecleaning usually takes place 2-3 times per month.
Incos Pens
Incos is a global manufacturer of writing products with divisions in North America, Europe and South-East Asia. Their global sales are $60 m and their profits amounted to around $30 m. Their European division who manufactures and sells disposable pens is experiencing flattening sales and a decreasing profit.
The client hired you to help him come up with suggestions to get profits back on track.
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Universal Airlines
Our client is Universal Airlines that offers regular passenger flights in economy, business & first class. They have been doing quite well and profits were strong so they build up cash reserves that they are now looking to invest. The company is thinking about investing in the MRO business (Maintenance, Repair & Overhaul) for global business jets.
The client has asked us to help him size up the market.
Health Coaches
Our client is a large national health care payer (health insurance company, e.g. Aetna) exploring the launch of a new disease management program to better serve its 5 million members.
The idea is to hire and train a team of “Health Coaches” to specialize in a single disease area (e.g., heart disease, diabetes, etc.). Each coach will manage a portfolio of patients to reduce the costs of overall health expenditures (e.g., reminders to take drugs, provide limited medical advice, suggested diet, etc.). Studies show that once a month contact with each patient reduces health spending by 5%, on average.
Should our client launch the program? If so, what steps should it take?
Startup VS Consulting
Your objective today is to make a decision: you have an offer from a consulting company which will pay you €50.000 per year.
On the other hand, you always wanted to create your own startup in your favorite city. What would be the income difference?
Please consider your income analysis and explain your decision.
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College Football
Our client is a college that plans to add an inter-collegiate football team to its athletic program.
They have approached us in order to determine if that is a good idea.
Power Pills
Our client is Multifit, a producer of vitamin pills.
Their primary customers are health stores and pharmacies. Right now they are considering entering the health foods and beverages market.
Your task is to give them a recommendation on what they should do.
Gambling Business
Poker Inc. is currently operating four casinos in Royal City. Competitors are right now planning to open up a rival casino in Kingsville.
Poker Inc. has hired our company in order to assess the consequences of the possible competitor opening and what strategies Poker Inc. should follow.
Fairway
Your client, Fairway, is a manufacturer and supplier of golf balls.
The company is acting globally in almost every market.
They are now planning to expand to Portugal, but they do not have any information about the market there.
Portugal is a small country in western Europe with a population of 11 million people.
The CEO wants to know if they should enter the market and how they should do it.
Fysikum
Your client, Fysikum, is an operator of squash centres in Sweden. The squash centres include sauna, spa, pool, gym and of course the squash courts. Due to the extreme success in Sweden the company is considering expanding to other countries of Europe, in particular Germany.
Therefore they asked us to evaluate this possible expansion.
Children vaccine
Beyer, one of the biggest pharmaceutical companies in the world, just invented a very reliable vaccine against Chickenpox, a disease that affects children in the age from 2 to 16 years.
Beyer came to you wondering what their potential sales in Europe in the first year would be if they launched this product next year. They are only interested in the overall sales revenue as they already know that the vaccine can be sold for a profit. This is more meant to show them how big the volume they have to supply is and what the revenue would be.
Carmatics
Your client, Virgin Mobile, is interested in offering telematics services to vehicles in the USA with a new brand: Carmatics.
Should they enter this new market? If yes, how should they do it?
Gas station
How many gas stations are there in Paris? Suppose a friend of yours wants to open a gas station in Paris. What aspects should he consider?
Perpetual motion
After a congress about general science in which you took part out of personal interest, a renowned scientist comes to talk to you. He swears he invented the world’s first perpetual motion apparatus. It requires no energy source and keeps running forever. It can even turn a small fan with its motion.
The scientist asks you in which markets he can monetize the invention and how much money he could make in Europe in the first year.
Argentinian toy manufacturer
An Argentinian toy manufacturer has 50% market share in Argentina and is the market leader in South America. However, its international market share is only 5%.
Their CEO wants you to brainstorm and structure potential ideas to increase the company’s profit margins and market share. The CEO also wants you to think about exploiting new revenue sources.
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